Mitsubishi

#FirstRide

PROJECT:

Mitsubishi wanted to find a powerful way to promote their new award winning safety rating.

We turned our efforts on promoting a lifetime of safe rides, starting with the first ride of your life, the ride home from the hospital.

Our #FirstRide campaign helped Mitsubishi Outlander sales rise over 20% for 3 quarters in a row. Leading to the best sales year in over a decade.

AGENCY: 180LA