Mitsubishi
Find Your Own Lane
Find Your Own Lane isn’t a call to rebel against the status quo or to be different simply for the sake of being different; it’s about transcending conventional expectations and confidently following the paths that feel truest to you.
AGENCY: 180LA
Mitsubishi Outlander
We kept our safety-focused campaigns fresh by extending the benefits of protection beyond the inside of the CUV itself. In “Let Them Play” we told stories about adventures kids and the sports they play safely things to protective gear.
In “New Safety” we highlighted the passive safety features as a benefit that protects not only Mitsubishi owners, but everyone else on the road.
Mitsubishi Outlander Sport
The Mitsubishi Outlander Sport combined a new, stylish design with category-leading All-Wheel Control technology. We created a series of content to showcase both the Beauty and the Adventure available with the newest Outlander Sport.
BTS – The Ride
BTS – The Riders
Mitsubishi Mirage
To launch the most fuel efficient non-hybrid in North America we focused on the size of life you can pack into a small car when it gets insane gas mileage.
