Checker’s
The Cravings Collection
PROJECT: The world’s first social media art auction sells high calorie high art for ‘likes’ on Instagram.
No matter how much you love Checker’s & Rally’s it’s kinda hard to hang a burger or milkshake on your wall.
We turned Checker’s & Rally’s most iconic menu items into highly collectable pieces of art and had YouTube social influencers compete against each other for their favorite pieces. The competition was fierce with millions of Likes and shares—increasing email sign up and followers by 18%.
AGENCY: Fitzgerald + Co.
Artist Videos: Social Hype Videos For The Collection.
Each artist created a video about their process and how Checker's food inspired them.
The High-Calorie-Gallery & Auction
In less than 24 hours we built our "High-Calorie-Gallery" right in the middle of ”CraveCon”—A fast food influencer festival created by YouTube stars Daym Drops and Ken Dominik. Before our die-hard Fast Foodies could proudly display their love for the Baconzilla or the Big Buford over their mantle, they had to win it. And we made it easy. Just upload a photo of your favorite piece to Instagram using #cravingscollection and #fastfoodie and the influencer with the most likes won.
