Coke Zero

Taste It To Believe It.

PROJECT: Prove that Coke Zero tastes exactly like Coca-Cola, but without the Calories.

People are skeptical that a zero calorie Coca-Cola can taste as good as a Coke. We needed to teach consumers how it is the same formula, just without calories.

The campaign helped create the most successful new product launch in Coca-Cola’s history.

AGENCY: CP+B